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REQUIREMENT

Media and Digital Platforms

Which UK occupations mentioned this most often in their online job adverts in 2025 so far, as a share of each occupation's own adverts.

Occupations that mention it most

Share of each occupation's online job adverts mentioning Media and Digital Platforms, 2025
Occupation Share of its adverts All adverts
Web design professionals 20.7% 1.2%
Database administrators and web content technicians 19.3% 1.2%
Communication operators 15.2% 1.2%
Newspaper, periodical and broadcast editors 12.3% 1.2%
Advertising and marketing associate professionals 12.1% 1.2%
Newspaper and periodical broadcast journalists and reporters 10.3% 1.2%
Marketing and commercial managers 10.2% 1.2%
Public relations professionals 9.6% 1.2%
Design occupations n.e.c. 9.0% 1.2%
Graphic and multimedia designers 8.8% 1.2%
Public relations and communications directors 6.0% 1.2%
Advertising accounts managers and creative directors 4.9% 1.2%
Early education and childcare services proprietors 4.5% 1.2%
Archivists, conservators and curators 4.4% 1.2%
Managers and directors in the creative industries 4.0% 1.2%
Authors, writers and translators 3.8% 1.2%
Business and related research professionals 3.4% 1.2%
Marketing, sales and advertising directors 3.3% 1.2%
Social services managers and directors 3.1% 1.2%
Data analysts 2.8% 1.2%

The share of new online job adverts mentioning this requirement, not a count.

More about this figure

The taxonomy is Textkernel's SCO, which is not SOC. These are the share of each occupation's adverts in 2025 that mentioned this requirement. A share is not a count of jobs and not a measure of demand: an occupation can appear here because it names this requirement consistently, not because it is hiring. 2025 is not yet covered in full.